Coast-to-Coast 1969 Toytime with MMM

Coast-to-Coast Toytime 1969 Cover
I know nothing about Coast-to-Coast but it appears to be a chain of stores much like my local Western Auto, only more commonly found in the Midwest. This issue was addressed to Boone, Iowa. It's a 24 page full color mailer-type advertisement with a mix of product lines supporting "Toytime" - probably shipped prior to Christmas of 1969 (there's no date anywhere that I could find but since the MMM page has Callisto it would have to be 1969 or possibly 1970) with the tagline: "Santa's Choice for the World of Toys."

Coast-to-Coast Toytime 1969 Page 9

The one page of Space Toys "Santa takes you out of this world" features Matt pulling Matt in a Uni-Tred and Space Bubble, while a second image shows Matt and Storm sitting on Cat Tracs, with Callisto standing to one side wearing his Space-Sensor. To the right is a rather generic-looking plastic "Rotor Robot" and a Talking G.I. Joe Astronaut Adventurer. Fairly inexpensive pricing at $1.99 for the Cat Trac carded figures and Callisto.

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton.

No comments: