Montomgery Wards Department Store Catalogs

Montgomery Wards 1970 Christmas Catalog Detail

The Wards store near me (Montgomery Wards - seems there are regional differences to the names) was always more conservative than the local Sears store - it was part of a shopping center in an older section of town and smaller than Sears - around Christmas the toy aisle was also much smaller. No color in these catalog pages.

Montgomery Wards 1967 Christmas Catalog

Wards debut of Major MATT MASON in 1967 shared a page with JOHNNY ASTRO.

Montgomery Wards 1968 Christmas Catalog

The 1968 Wards Catalog is interesting as the featured astronauts are actually Jane and Johnny Apollo, with MMM as more of an add on.

Montgomery Wards 1969 Christmas Catalog

Wards in 1969 devotes a full page to MMM and shows the Station and many vehicles plus Capt. Lazer.

Montgomery Wards 1970 Christmas Catalog

For 1970 Wards introduces the Star Seeker (as seen on TV...I wonder what that TV commercial looked like??!!) and Talking Major Matt Mason.

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