1967.10.18 The Geneva Times Page 9 "Win a kid a Mattel toy" Procter & Gamble Promotion Ad

1967.10.18 The Geneva Times Page 9 MMM Procter & Gamble Promotion

This same ad was published in several newspapers advertising Twiggy, Puppy Patter Pillow and Major MATT MASON through Procter & Gamble coupons for stuff like Head & Shoulders shampoo, Scope mouthwash and Crest toothpaste.

1967.10.18 The Geneva Times Page 9 MMM Procter & Gamble Promotion Detail

Win a kid a Mattel™ toy.

"It's A Child's World" Sweepstakes...winners can choose from these Mattel toys!

Major MATT MASON,™ America's man in space. Comes with his own helmet and space sled. Your boy's imagination will be excited as he directs the actions of this heroic spaceman through the vast universe. ©1967, Mattel, Inc.

Here's How to Win: Get your sweepstakes entry form at the "It's A Child's World" Sweepstakes Display at your store or send your name, address, and toy selection, with one carton or label from any of the participating brands, or the name of any of these brands hand-printed in plain block letters on plain paper, 3"x 5", to: Mail-in Sweepstakes, P.O. Box 628, Nevada, Iowa 50201. The R. H. Donnelly Corporation, an independent judging agency, will select 1,000 entries at random. Procter & Gamble will award each of those people selected the Mattel toy which they select.

All entries must be postmarked before January 26, 1968, and received by February 5, 1968. The sweepstakes is restricted to residents of the United States. Employees of Procter & Gamble, the R. H. Donnelly Corp, their advertising agencies, and their families are not eligible, Government regulations apply. No purchase or coupon redemption required to enter.

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