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| 1970.12.09 Port Arthur TX News Page 100 Fred Millers Ace Holiday Ad Detail |
In 1970 Mattel really curtailed the release of new product, instead focusing on Major Matt Mason items that were well into design and production. You also see a lot more discounting happening as it became apparent that the line was waning.
I've moved the Canadian Period Newspaper Ads to their own page here.
1970.01.29 Lockport NY Union Sun Journal Page 2 O'Connor's Toys Dollar Days Ad
Two-column ad from O'Connor's Toys in the January 01, 1970 Lockport Union Sun Journal. Matt Mason Space Cannon Set for $7.49.
1970.02.04 Oswego Palladium Page 10 Aero Sporting Goods Dollar Days Specials Ad
This Aero Sporting Goods "Dollar Days Specials" ad appeared in the February 2, 1970 Oswego Palladium.
1970.02.16 Watertown NY Daily Times Page 13 Kinney Drugs Washington's Birthday Sale Ad
Published in the February 16 1970 Watertown Daily Times. Seems the Major Matt Mason Space Exploration Game was discounted to $2.99.
1970.06.07 Port Arthur TX News Page 18 Gibson's Discount Center Ad
Gibson's Discount Center published this nearly full-page ad on June 7, 1970 in the Port Arthur News. It features early clip-art of the Major on a Space Sled (Flight Set), plus the Rocket Launch Pak.
1970.10.01 Glens Falls NY Post Star Page 14 Northway Toy & Hobby Shop Gigantic Toy Sale Ad
The Northway Toy & Hobby Shop promoted their "Gigantic Toy Sale Now Going On" sale in the Glens Falls Post Star on October 1, 1970.
1970.10.03 Utica NY Daily Press Page 33 Plaza Toy and Hobby Shop Early-Bird Sale Ad
Early-Bird Special Purchase Sale from the Plaza Toy and Hobby Shop, published October 3, 1070 in the Utica Daily Press.
1970.10.10 Geneva NY Daily Times Page 28 Tri-City Discount Center "For True Discounts" Ad
"For True Discounts Every Day of the Year" Ad from the Tri-City Discount Center, published October 10, 1070 in the Geneva Daily Times.
1970.11.02 Utica NY Daily Press Page 18 Plaza Toy and Hobby Shop Election Day Specials Ad
Another text-only ad from the Plaza Toy and Hobby Shop - this time for "Election Day Specials" published November 2, 1970 in the Utica Daily Press.
1970.11.10 Yonkers NY Herald Statesman Page 15 Lionel Leisure City "Veteran's Day Coupon Sale" Ad
"Come in today for super savings on these and many more famous brand toys!" during the Lionel Leisure City Veteran's Day Coupon Sale published November 10, 1070 in the Yonkers Herald Statesman.
1970.11.15 Courier Express Page 118 1970 Mattel Christmas Ad Circular
Mattel included several Ad Circulars as Newspaper inserts - this is the first evidence I've found in an actual Newspaper archive.
1970.11.15 Oakland CA Tribune Page 195 1970 Mattel Christmas Ad Circular
Mattel included several Ad Circulars as Newspaper inserts - this is another example, published in the Oakland Tribune November 15, 1970.
1970.11.15 Salt Lake Tribune Page 173 1970 Mattel Ad Circularr
The 1970 Mattel Ad Circular was inserted into many market newspapers during the 1970 holiday season. This one appeared in the Salt Lake Tribune on November 15, 1970.
1970.11.19 Abilene TX Reporter-News Page 11 Mackey's Discount Ad
Fairly large ad from Mackey's Discount Sports and Toy World "The Buying Power of 150 Stores Means Lower Discount Prices at Mackey's" - I've never heard of this chain so it may have been more localized in Texas and surrounding states.
1970.11.24 Lockport NY Union Sun Journal Page 5 Valu Home Improvement Center Holiday Toys Ad
The Valu Home Improvement Center included a nearly full-page ad in the Lockport Union Sun Journal 24 November 1970. Sale prices on the Uni-tred Space Hauler and Space Bubble.
1970.12.09 Port Arthur TX News Page 100 Fred Millers Ace Holiday Ad
Typical 60s/70s ad from Fred Millers Ace Hardware, published in the Port Arthur News on December 9, 1970 and featuring a Talking Major Matt Mason on sale for $2.97.
1970.12.20 Amarillo TX Sunday News-Globe Page 10 Levines Final Countdown Sale Ad
Fairly large ad published by Levines in the Amarillo Sunday News-Globe on December 20, 1970. An entire column of "Big Reductions Toy Clearance" including several Major Matt Mason items.
1970.12.21 Lockport NY Union Sun Journal Page 36 Value Home Improvement Center Christmas Eve Ad
A continuation of a previous month's ad promoting the sale of the Major Matt Mason Uni-tred Space Hauler and Space Bubble, this time as a half-page.
1970.12.24 Arizona Tribune Page 10 Totem Department Stores Holiday Ad
Full-page ad from Totem Department Stores "From Santa & His Merry Men" published in the December 24, 1970 Arizona Tribune. Features a small image of Major Matt Mason with Space Power Suit for $1.99.
All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton.
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