Single Page MMM Ad from DC Comics |
MMM Ad with Comic Page |
DC issues that I think include the ad and/or the comic include the following. I've identified those I believe have an ad less titles directed at girls with the assumption that the ad is directed at boys. Please take this list with a grain of salt, it's a mix of half, full and full+comic - those in Bold, underlined with page numbers (with links to the cover) are in my possession and verified but I'm not sure about the others:
- September 1967 Releases in Green (most have a 2-page)
- Confirmed by Grand Comics Database (GCD) or others in Bold
- Confirmed and Verified September 1967 Releases
- Underlined and Bold are in my possession and verified. These are linked to the issue cover.
- Action Comics 354 (2p) Pages 16-17
- Action Comics 357 (1p) Page 5
- Adventure Comics 360 (2p) Pages 16-17
- Adventure Comics 363 (1p)
- Adventures of Bob Hope 108 (1p)
- Adventures of Jerry Lewis 102 (2p) Pages 16-17
- The Atom 34 (1p)
- Batman 195 (2p) Pages 16-17
- Blackhawk 236 (2p {ages 16-17
- Challengers of the Unknown 59 (1p) Page 5
- Detective Comics 367 (2p) Pages 16-17
- Detective Comics 370 (1p)
- Doom Patrol 114 (2p) Pages 16-17
- Doom Patrol 116 (1p)
- Flash 173 (2p) Pages 16-17
- Flash 175 (1p)
- Fox and the Crow 108 (1p)
- Green Lantern 55 (2p) Pages 16-17
- Green Lantern 57 (1p)
- House of Mystery 169 (2p)
- House of Mystery 171 (1p)
- Inferior 5 #4 (2p)
- Inferior 5 #5 (1p)
- Justice League of America 56 (2p) Pages 16-17
- Justice League of America 58 (1p)
- Justice League of America 59 (1p)
- Metal Men? 68
- Metamorpho 14 (2p)
- Metamorpho 15 (1p)
- Our Army at War 184 (2p)
- Our Army at War 187 (1p)
- Showcase 70 (2p) - Binky
- Showcase 71 (1p)
- Star Spangled War Stories #136 (1p)
- Strange Adventures 204 (2p) Pages 16-17
- Strange Adventures 207 (1p)
- Superboy 141 (2p) Page 16-17
- Superboy 143 (1p)
- Superman's Girl Friend Lois Lane 77 (2p)
- Superman's Pal Jimmy Olsen 105 (2p) Pages 16-17
- Superman's Pal Jimmy Olsen 107 (1p)
- Swing with Scooter 10 (1p)
- Tales of the Unexpected 104 (1p) Page 5
- Teen Titans 11 (2p) Pages 16-17
- Tomahawk 112 (2p)
- World’s Finest 169 (2p)
- World's Finest 172 (1p) Page 7
The DC Comic Page
Mattel MMM AD Comic |
The extra story page somewhat implies that a regular comic story would follow, of course it actually points to the facing page of equipment but all us kids were waiting in anticipation of a comic book story that never happened.
DC Comics Story: "Earth Shall Not Die"
Turns out that one was planned but according to Mark Waid "A true MMM fan (greatest-toy-EVER) would know that DC actually prepared the first issue of a licensed comic for the Major ... but when MMM toy sales peaked so very, very quickly and then tanked... well, we don't know for sure if DC opted out of the license or if Ideal** pulled it, but either way, the astronaut's name was changed to "Glenn Merritt" and run in From Beyond The Unknown #7-8." This was in response to a DIAL B for BLOG post #167 and detailed in DIAL B for BLOG post #236 (now, unfortunately defunct but you can view the blog post on archive.org).
**(there was some controversy regarding the DC Comics Captain Action Comic book as it had become more and more political as the issues ran)
DC Comics From Beyond the Unknown #8 Page 7 |
In the blog post the alien ally is identified as Quasar and the blog author assumes that this is Scorpio. I actually think this is a combination alien as he's a giant - sort of a mash-up of Lazer, Callisto and Scorpio with the name "Quasar" a transition from "Lazer." The two-part story is fairly interesting - the first part shows the two astronauts butting heads (typical officer vs non-com interaction) but by the second issue they come together to defeat the alien threat. Here's part 1:
DC Comics story "Earth Shall Not Die" originally published Oct 1970 in "From Beyond the Unknown #7"
The Italian Comic Story: "Gli Esploratori dello Spazio"
In Italy in 1969 Major Matt Mason was incorporated into the anthology Comic Book "Corriere dei Piccoli with 15 two page segments of 'Gli Esploratori dello Spazio' ("Space Explorers" in English).
Comic anthology albums (real hardcover books) exist in many European countries - esp in the UK where they're called 'annuals' while CdP is simply a magazine after all. This eBay.uk search should give you some idea of UK anthologies (I've included specific titles in the search because else there's lots of modern anthologies of vintage US material).
While short the story incorporates many of the Space Mission Team (including Jeff Long and Capt. Lazer) - it's quite the read.
Along with some of the 2-part comic story in each issues, there's also an Italian Ad:
Italian Major Matt Mason Comic Story Issues and Ads
Many ads appeared in Italy within TOPOLINO (the Italian Mickey Mouse magazine) and Corriere dei Piccoli (Italian comic)
UK Rosebud Mattel Ads in Weekly Comics
UK equivalent of TV Guide "Christmas isn't Christmas without Rosebud Mattel" multi-page insert with color, full-page of MMM toys.
French 1969 MMM "Soyes Les Premiers Sur Lat Lune..." campaign in comic magazines
Adverts in two sizes for MMM appeared in French-language comic magazines in the late Spring of 1969.
All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton
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