Major Matt Mason Catalog Appearances

Here I've included the various catalogs that contain Major Matt Mason merchandise - broken down into two main categories, paper catalogs produced by Mattel and paper catalogs produced by various department stores and toy distributors. There are also a handful of foreign catalogs I've linked to from this page, most of which appear on various pages in the Mattel International section.

Mattel Produced Catalogs 

Mattel produced small "booklet" style catalogs for the public that were often inserted into boxed playsets. They feature various products in the Major Matt Mason toyline and offer up a way to entice readers to buy other items. Mattel also, at least yearly and during some periods more often, produced Retailer catalogs that provided information for the ordering of Mattel product - these would go to stores and distributors and provide description on package contents, size, weight and case numbers. Prices would be on separate ordering sheets - perhaps due to yearly changes those seem to rarely survive.

Mattel Packaging Insert Catalogs

Mattel produced two insert catalogs that contained brief descriptions along with images of Major Matt Mason toys. These free mini-catalogs were included with many of the boxed playsets.

Mattel Toy Trade Product Catalogs

Mattel produced several catalogs for retail distribution that contained Major Matt Mason toys. Included here are the dealers' catalogs and promotional flyers provided by Mattel.

 

 

Department Store Catalogs

I think most of use grew up in areas where the local department store provided access to toys during the 60's and 70's. In my home town the mall (there was only one back then) had a Sears Roebuck anchor store - the toy area was truly a magical place. Most of the year it would shrink down to an aisle or two, but around Christmas it would expand into this Santa's playland that was really spectacular.
 

Sears Roebuck Catalogs

Every year Sears offered an abundance of Major Matt Mason playsets and exclusives such as the Astro Trac Missile Convoy and Star Seeker Walk In Space sets. Sears also published "Toys" catalogs for each year that featured the toys sections of the Wishbook sans everything else.

Montgomery Ward Catalogs

Not to be outdone by Sears, Montgomery Ward also offered a large array of Major Matt Mason items, often at slightly discounted prices.

JC Penneys Catalogs

JC Penneys had some of the most comprehensive offerings through their catalogs. Nearly every vehicle, figure and playset was available by mail-order. JC Penneys catalogs remain rather elusive with their smaller national footprint.

Spiegel Catalogs

I'm constantly surprised by the Major Matt Mason ads in Spiegel catalogs. They often offered combination sets at discounted prices (some quite unusual).

Other Department Store Catalogs

I've placed all the smaller companies under this heading. Some catalog companies will get their own heading as my collection or reader contribution expands. These are some of the most unusual ads, often in catalogs that wouldn't seem toy-friendly.

 

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