Major Matt Mason 1969 Period Newspaper Ads

1969.10.22 Niagara Falls NY Gazette Pg K-3 Kmart Halloween Ad

1969 saw the release of many new Major Matt Mason items like the XRG-1 Space Glider and larger playsets like the Space Discovery Set. Those start to show up in ads. We also see the Collegeville Halloween costume advertised for the first time (above).

I've moved the Canadian Period Newspaper Ads to their own page here.

1969.01.08 North Tonawanda NY Evening News Page 2 O'Connors Pre-Inventory Sale Ad

Text-only ad from the North Tonawanda Evening News from O'Connors.

1969.02.20 North Tonawanda NY Evening News Page 4 O'Connor's Washington's Birthday Sale Ad

For February 2 1969 O'Connor's advertised this Washington's Birthday Sale in the North Tonawanda Evening News that features Mattel Toys as much as 60% off. This is the only ad I've found advertising the Major Matt Mason Space Exploration Game.

1969.03.03 Lockport NY Union Sun Journal Page 4 O'Connor's Toys Bargains Ad

The ad contents are similar to the ad published in the North Tonawanda Evening News the prior month with discounts on all Mattel toys and call out to the Major Matt Mason Space Exploration Game for $1.99.

1969.04.20 Independent Press Telegram Page A-15 Thrifty Drug and Discount Stores Ad

MMM Flight Set at a reduced price in this Long Beach drugstore ad.

1969.07.20 Binghamton NY Press Page 2 Phila. Sales Moon Day Sale Ad

Phila. Sales (Philadelphia Sales?) nearly full-page "Moon Day Sale" has text advertising Major Matt Mason with Cat Trac for $1.97.

1969.08.15 Kingston NY Daily Freeman Page 12 Caldor Weekend Sale Ad

For August 15, 1969 Caldor put several Space-related items on sale, including several Revell model kits, an Astronaut Marking Pen, Billy Blastoff and Major Matt Mason with Cat Trac.

1969.09.15 Oakland MD The Republican Rolyans TrueValue New Mattel Toys Ad

Mattel tie-in to the Bill Cosby TV Special from the night prior - featuring the very rare XRG-1 with Major Matt Mason!

1969.10.14 Binghamton NY Press Page 14 Phila Sales Toy Sale Ad

A few interesting Major Matt Mason items in this Phila Sales ad from the Binghamton Press page published October 14, 1969.

1969.10.22 Niagara Falls NY Gazette Pg K-3 Kmart Halloween Ad

Full page Kmart ad promoting Halloween costumes and candy in the Niagara Falls Gazette October 22, 1969.

1969.10.23 Kingston NY Daily Freeman Page14 Britts Great New Toys Ad

Somewhat sparse ad compared to some contemporary competitors with a small boxed in section of Mattel toys for sale.

1969.10.30 Yonkers NY Herald Statesman Page 4 Masters E.O.M Ad

Masters "E.O.M. at masters is for Money Savers" ad with TVs, appliances, paint and of course Major Matt Mason.

1969.11.06 Mt. Kisko Patent Trader Page 24 White Holiday Preview Sale! Ad

Mt. Kisko NY Patent Trader ran this Holiday Preview Sale ad for White Department Stores on November 6, 1969.

1969.11.13 Oswego Palladium Page G7 Grants Santa's Surprises Ad

Grants Store Christmas Toyland ad "Santa's Surprises" published in the November 13, 1969 issue of the Oswego Palladium.

1969.11.13 Yonkers NY Herald Statesman Page 3 Yonkers Discount Toyland Ad

Mattel section in this Yonkers Discount Toyland ad for November 13, 1969.

1969.11.14 Pittsburgh Press Children's Palace Ad

Lots of great items in this ad including MMM, Billy Blastoff, Remco playsets, the LIS Robot and Zeroids.

1969.11.20 Yonkers NY Herald Statesman Page 39 Yonkers Discount Toyland Ad

Yonkers Discount Toyland ad in preparation for the holidays "Free Lay-away Plan!! with a fairly large Mattel section.

1969.11 Binghamton NY Press McLean's Toyland Holiday Sale Ad

Incomplete ad page appears to be just prior to Thanksgiving 1969.

1969.11.26 Amsterdam NY Daily Democrat and Recorder Page 15 Hobby Center Holiday Ad

Several items on sale in preparation for the holidays from Hobby Center in the Amsterdam Daily Democrat and Recorder November 26, 1969 including the XRG-1 Reentry Glider.

1969.11.26 Geneva NY Daily Times Page 10 Tri-City Discount Center Thanksgiving Sale Ad

Full-page Thanksgiving Sale offered up by Tri-City Discount Center in the Geneva Daily Times on November 26, 1969.

1969.11.26 Oswego Valley News Montgomery Ward "Open Every Night Till Christmas" Ad

Nearly a full page ad from Montgomery Ward in the November 26 1969 Oswego Valley News.

1969.12.04 Yonkers NY Herald Statesman Page 3 Yonkers Discount Toyland Ad

A bit of a rehash of the ad published by Yonkers Discount Toyland from the previous month.

1969.12.04 Yonkers NY Herald Statesman Page 35 Masters "grand opening sale still going strong" Ad

Masters reusing the same photographic clip art of the Major flying atop his space sled, slightly discounted from the previous ad.

1969.12.22 Amsterdam NY Daily Democrat and Recorder Page 13 FBC Discount Dept Stores "Last Minute Buys" Ad

Full-page ad by FBC Discount Dept. Stores trying to entice those last minute shoppers. Toy section lists the Space Recover Set (sic) for $12.00.


All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton


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