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| 1969.10.22 Niagara Falls NY Gazette Pg K-3 Kmart Halloween Ad |
1969 saw the release of many new Major Matt Mason items like the XRG-1 Space Glider and larger playsets like the Space Discovery Set. Those start to show up in ads. We also see the Collegeville Halloween costume advertised for the first time (above).
I've moved the Canadian Period Newspaper Ads to their own page here.
1969.01.08 North Tonawanda NY Evening News Page 2 O'Connors Pre-Inventory Sale Ad
Text-only ad from the North Tonawanda Evening News from O'Connors.
1969.02.20 North Tonawanda NY Evening News Page 4 O'Connor's Washington's Birthday Sale Ad
For February 2 1969 O'Connor's advertised this Washington's Birthday Sale in the North Tonawanda Evening News that features Mattel Toys as much as 60% off. This is the only ad I've found advertising the Major Matt Mason Space Exploration Game.
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1969.02.25 Deseret (UT) News Page 7 ZCMI Stores Big Value Day Ad
The ZCMI stores in Deseret published this half of a two-page ad in the Deseret News on February 25, 1969. It has Major Matt Mason (presumably MMM with Cat Trac) and accessories on sale for $0.99.
1969.03.03 Lockport NY Union Sun Journal Page 4 O'Connor's Toys Bargains Ad
The ad contents are similar to the ad published in the North Tonawanda Evening News the prior month with discounts on all Mattel toys and call out to the Major Matt Mason Space Exploration Game for $1.99.
1969.04.20 Independent Press Telegram Page A-15 Thrifty Drug and Discount Stores Ad
MMM Flight Set at a reduced price in this Long Beach drugstore ad.
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1969.05.23 Davis County (UT) Clipper Page 19 Hammonds Ad
Hammonds published this vertical half-page ad in the Davis County Clipper on May 5, 1969. It has a small text block with Major Matt Mason on sale for $1.95.
1969.06.20 San Antonio TX Express Page 6 Play World Toys Mattel Ad
Mattel ad published in the San Antonio Express on June 20, 1969 and features the Major Matt Mason Space Station, Cat Trac figure, Callisto and Capt. Lazer. It also indicates a visit from "Mattel's own astronauts" as a dated event
1969.07.20 Binghamton NY Press Page 2 Phila. Sales Moon Day Sale Ad
Phila. Sales (Philadelphia Sales?) nearly full-page "Moon Day Sale" has text advertising Major Matt Mason with Cat Trac for $1.97.
1969.07.21 Dunkirk (NY) Evening Observer Ludlum's Ad
This Ludlum's ad was published in the Dunkirk Evening Observer on January 21, 1969 "Moonday.
1969.08.15 Kingston NY Daily Freeman Page 12 Caldor Weekend Sale Ad
For August 15, 1969 Caldor put several Space-related items on sale, including several Revell model kits, an Astronaut Marking Pen, Billy Blastoff and Major Matt Mason with Cat Trac.
1969.09.15 Oakland MD The Republican Rolyans TrueValue New Mattel Toys Ad
Mattel tie-in to the Bill Cosby TV Special from the night prior - featuring the very rare XRG-1 with Major Matt Mason!
1969.10.14 Binghamton NY Press Page 14 Phila Sales Toy Sale Ad
A few interesting Major Matt Mason items in this Phila Sales ad from the Binghamton Press page published October 14, 1969.
1969.10.19 Lubbock TX Avalanche-Journal Page 44 The Toybox Exciting Toys Ad
Three column ad by The Toybox in the Lubbock Avalanche-Journal on October 19, 1969. Mostly Mattel toys in this ad with Major Matt Mason's pal, Sgt. Storm with Cat-trac.
1969.10.22 El Paso TX Herald-Post Page 63 Gunning Casteel Star Values Ad
Full-page ad from Gunning Casteel in the El Paso Herald-Post October 22, 1969.
1969.10.22 Niagara Falls NY Gazette Pg K-3 Kmart Halloween Ad
Full page Kmart ad promoting Halloween costumes and candy in the Niagara Falls Gazette October 22, 1969.
1969.10.23 Kingston NY Daily Freeman Page14 Britts Great New Toys Ad
Somewhat sparse ad compared to some contemporary competitors with a small boxed in section of Mattel toys for sale.
1969.10.30 Yonkers NY Herald Statesman Page 4 Masters E.O.M Ad
Masters "E.O.M. at masters is for Money Savers" ad with TVs, appliances, paint and of course Major Matt Mason.
1969.11.06 Abilene TX Reporter-News Page 44 Mackey's Discount Anniversary Sale Ad
Mackey's published this Anniversary Sale Ad in the Abilene Reporter-News on November 6, 1969.
1969.11.06 Mt. Kisko Patent Trader Page 24 White Holiday Preview Sale! Ad
Mt. Kisko NY Patent Trader ran this Holiday Preview Sale ad for White Department Stores on November 6, 1969.
1969.11.13 Oswego Palladium Page G7 Grants Santa's Surprises Ad
Grants Store Christmas Toyland ad "Santa's Surprises" published in the November 13, 1969 issue of the Oswego Palladium.
1969.11.13 Yonkers NY Herald Statesman Page 3 Yonkers Discount Toyland Ad
Mattel section in this Yonkers Discount Toyland ad for November 13, 1969.
1969.11.14 Pittsburgh Press Children's Palace Ad
Lots of great items in this ad including MMM, Billy Blastoff, Remco playsets, the LIS Robot and Zeroids.
1969.11.16 Nashville Tennessean Page 174 1969 Mattel Ad Circular
This it a national ad insert published in various US newspapers by Mattel, this version in the Nashville Tennessean on November 16, 1969. It features a two-page spread of mostly Major Matt Mason toys.
1969.11.19 Amarillo TX Daily-News Page 6 and 7 Skaggs Drug Centers Pre-Christmas Toy Sale Ad
Two-page Ad for Skaggs Drug Centers for their "Pre-Christmas Toy Sale!" featuring a small space section with clip art of Billy Blastoff and Major Matt Mason items.
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1969.11.20 Provo (UT) Daily Herald Page 26-27 Skaggs Drug Centers Early Christmas Toy Sale! Ad
Skaggs Drug Centers published this eye-catching two-page "Early Christmas Toy Sale!" ad. It had the Major Matt Mason with Cat Trac on sale for $1.99 with the "He Flies!" graphic usually used for the Flight Set.
1969.11.20 Yonkers NY Herald Statesman Page 39 Yonkers Discount Toyland Ad
Yonkers Discount Toyland ad in preparation for the holidays "Free Lay-away Plan!! with a fairly large Mattel section.
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1969.11.22 The Californian Page 13 Sears Ad
The Sears in Salinas California published this ad in The Californian (Salinas) November 22, 1969. It has a couple of blocks of toy items including the Major Matt Mason Space Mission Team.
1969.11 Binghamton NY Press McLean's Toyland Holiday Sale Ad
Incomplete ad page appears to be just prior to Thanksgiving 1969.
1969.11.26 Amsterdam NY Daily Democrat and Recorder Page 15 Hobby Center Holiday Ad
Several items on sale in preparation for the holidays from Hobby Center in the Amsterdam Daily Democrat and Recorder November 26, 1969 including the XRG-1 Reentry Glider.
1969.11.26 Geneva NY Daily Times Page 10 Tri-City Discount Center Thanksgiving Sale Ad
Full-page Thanksgiving Sale offered up by Tri-City Discount Center in the Geneva Daily Times on November 26, 1969.
1969.11.26 Oswego Valley News Montgomery Ward "Open Every Night Till Christmas" Ad
Nearly a full page ad from Montgomery Ward in the November 26 1969 Oswego Valley News.
1969.11.27 CA North County Times Page 127 Builders Emporium Christmas Sale Ad
Nearly a full-page ad by Builders Emporium in the North County Times on November 27, 1969 with the fairly scarce Major Matt Mason Lunar Base Command Set on sale for $19.97.
1969.11.27 Tustin CA News Page 5 Builders Emporium Chirstmas Sale Ad
Same ad as above only for differing locations.
1969.11.27 CA North County Times Page 136 Walker Scott "Nobody Has Toys Like" Ad
Full-page "Nobody has toys like Walker Scott" ad published int he North County Times on November 27, 1969. Has a nice row of photos related to Major Matt Mason.
1969.11.27 Palm Springs Desert Sun Page 9 Walker Scott "Nobody Has Toys Like" Ad
Same full-page ad as above published in the Palm Springs Desert Sun.
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1969.12.04 The Californian (Salinas) Page 14 Teddy Bear Toy Shop Ad
Teddy Bear Toy Shop published this four-column ad in The Californian on December 4, 1969. It features Major Matt Mason with Space Power Suit for $4.97 and either MMM or Sgt. Storm Cat Trac carded figures for $2.27 each.
1969.12.04 New Braunfels TX Herald-Zeitung Page 27 Winn's Mattel Toys Ad
Winn's published this "Headquarters for MATTEL Toys" ad in the New Braunfels Herald-Zeitung on December 4 1969. It features the Major Matt Mason XRG-1 Reentry Glider.
1969.12.04 Yonkers NY Herald Statesman Page 3 Yonkers Discount Toyland Ad
A bit of a rehash of the ad published by Yonkers Discount Toyland from the previous month.
1969.12.04 Yonkers NY Herald Statesman Page 35 Masters "grand opening sale still going strong" Ad
Masters reusing the same photographic clip art of the Major flying atop his space sled, slightly discounted from the previous ad.
1969.12.07 Santa Rosa CA Press Democrat Page 65 Penneys Christmas Ad
Nearly full-page ad from J.C. Penney in Santa Rosa's Press Democrat December 7, 1969. It has several Mattel items with clip art for a Major Matt Mason with Cat Trac and Capt. Lazer.
1969.12.10 Denton TX Record-Chronicle Page 5 Sears "Outstanding Toy Values" Ad
Sears published this Christmas ad "Outstanding Toy Values for Boys and Girls" in the Denton Texas Record-Chronicle on December 12, 1969. It features a small call-out with clip art of the Major Matt Mason Flight Set for $1.88.
1969.12.17 Logan (UT) Herald Journal Page 12 Low Cost Drug Center Christmas Store Ad
Low Cost Drug Center published this top-half of a two-page ad (turned sideways) in the Logan Herald Journal on December 17, 1969. It has all the new astronaut "Space Buddys" on sale for $1.66 each.
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1969.12.17 Suffolk (VA) News-Herald Page 3 Montgomery Ward Christmas Sale Ad
Montgomery Ward published this nearly full-page "Christmas Sale" ad in the Suffolk News-Herald on December 17, 1969. It shows a Major Matt Mason with Cat Trac clip art graphic with the toy on sale for $1.88.
1969.12.18 Auburn CA Journal Page 32 Sierra Drugs Toy Discounts Ad
Full-page ad in the Auburn (CA) Journal by Sierra Drugs on December 18, 1969. Most of the center column in the ad is filled with Mattel toys under the heading "Toy Discounts" with the Major Matt Mason Space Crawler Action Set, Space Station Space Crawler Deluxe Action Set and Space Cannon Super Action Set at discounted prices.
1969.12.20 TX Victoria Advocate Page 2 Penneys "CHRISTMAS TOYS REDUCED" Ad
Penneys published this "Christmas Toys REDUCED" Ad shortly before Christmas on December 20, 1969 in the Victoria (TX) Advocate.
1969.12.21 Galveston TX Daily News Page 23 Professional Building Pharmacy "Mattel Toys for Christmas!" Ad
"MATTEL TOYS FOR CHRISTMAS!" published by Professional Building Pharmacy in the Galveston Daily News on December 21, 1969. Features the XRG-1 Reentry Glider.
1969.12.21 San Antonio TX Light Page 39 Globe Shopping City "Santa's Store Saves You More" Ad
Globe Shopping City published this full-page ad in the San Antonio Light on December 21, 1969 claiming "Santa's Store Saves Your More." It features the Lunar Base Command Set for $17.88.
1969.12.22 Amsterdam NY Daily Democrat and Recorder Page 13 FBC Discount Dept Stores "Last Minute Buys" Ad
Full-page ad by FBC Discount Dept. Stores trying to entice those last minute shoppers. Toy section lists the Space Recover Set (sic) for $12.00.
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