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| 1968.12.09 Niagara Falls Gazette Page 15 Jenss Holiday Ad |
For 1968 some retailers started using actual photography in their ads as the Major Matt Mason line continued to expand. The pricing is all over the place, but I especially like when two toy stores in the same area are trying to outdo each other with both the style of their ads and the discounts to the retail price. You also start seeing Capt. Lazer in the ads which is pretty cool.
I've moved the Canadian Period Newspaper Ads to their own page here.
1968 Troy NY Times Record Gerald's Toylands Open! Ad
Full page of an insert for Gerald's celebrating the opening of their Toy Annex. Small clip-art of Matt on his Space Sled.
1968.06.05 Galveston TX Daily News Page 9 Professional Building Pharmacy Mattel Toys Ad
Half-page ad from Professional Building Pharmacy in the Galveston Daily News on June 5, 1968. Features the Astro Trac with a small photo for $3.95.
1968.08.07 Odessa TX American Page 11 Holcomb's August Toy Sale Ad
Large "August Toy Sale" ad from Holcomb's in The Odessa American from August 7, 1968. Interesting vertical ad with clip art for the Major Matt Mason Space Station on sale for $8.88.
1968.08.23 Chico CA Enterprise-Record Page 2B Kilpatric's Toy Town Ad
Text ad stuffed down in the bottom corner of the August 23, 1968 Chico Enterprise-Record. Capt. Lazer for $6.95.
1968.09.25 Big-Spring TX Daily-Herald Page 26 Gibson's Discount Center Toys Ad
Large Toys ad from Gibson's Discount Center with both Zeroids and Major Matt Mason, found in the September 25, 1968 Big-Spring Daily-Herald.
1968.09.26 Abilene TX Reporter-News Page 52 Mackey's Discount Add
Anything more American than advertising guns, chainsaws and toys together in one ad? Mackey's Discount published this ad in the Abilene Reporter-News on September 26, 1968, featuring the Firebolt Space Cannon for $4.97.
1968.10.04 Geneva NY Daily Times Page 20 Tri-City Discount Center Anniversary Sale! Ad
Small Major Matt Mason sales listing somewhat buried in this full-page Tri-City Discount Center ad from the Geneva Daily Times.
1968.10.17 Binghamton NY Press Page 12-A Grand Way "The Price is Right!" Ad
Grand Way takes up about two-thirds of a Binghamton Press page on October 17 1968 with a small photo of a Major Matt Mason Cat Trac card for $1.99.
1968.10.18 Plattsburgh Press-Republican Page 10 Grand Way "The Price is Right!" Ad
Same Grand Way ad as the Binghamton Press above with a small photo of a Major Matt Mason Cat Trac card for $1.99.
1968.10.30 CA North County Times Page 65 Sears "Fall Hardware Week Sale" Ad
Sears full-page ad "Fall Hardware Week Sale" published int he North County Times on October 30, 1068. Features the MMM Flight Set or Sgt. Storm Flight Set for $1.97.
1968.10.31 Lubbock TX Avalanche-Journal Page 65 Gibson's Discount Center Ad
Gibson's Discount Center offered up this ad in the Lubbock Avalanche-Journal on October 31, 1968.
1968.10.31 CA National City Star-News Page B-1 Sears Value Days Ad
Quarter-page "Sears Value Days" Ad published in the National City (CA) News on Holloween, October 31, 1968 with a small graphic of Major Matt Mason riding his Cat Trac (appears to be the art from the back of the Cat Trac card).
1968.11.03 Amarillo TX Sunday-News-Globe Page 79 Penneys Insert Ad
JC Penney ran this Ad Insert in the Amarillo Sunday-News-Globe on November 3, 1968.
1968.11.06 Kingston NY Daily Freeman Page 16 Sears Toy Town Ad
For the 1968 holidays Sears advertised several boy and girl toys including the MMM Flight Set.
1968.11.07 Binghamton NY Press Page 6-B Children's Super Mart Week-End Specials Ad
Block with Major Matt Mason Flight Set as a sales item for $2.49. Best thing about this ad is the Zintar Zeroid graphic in the upper left.
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1968.11.07 Deseret (UT) News Page 74 Grand Central Stores Sale Ad
This full-page ad appeared in the Deseret News on November 7, 1968. It features the Major Matt Mason Space Crawler for $4.88 or the Space Crawler Action Set for $9.99.
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1968.11.07 Salt Lake (UT) Tribune Page 74 Grand Central Stores Sale Ad
This full-page ad appeared in the Deseret News on November 7, 1968. It features the Major Matt Mason Space Crawler for $4.88 or the Space Crawler Action Set for $9.99.
1968.11.08 The Madison FL Enterprise-Recorder Page 20 Gibson's Discount Center Sales Ad
Gibson's Discount Center full-page ad appeared in the Madison Enterprise-Recorder on November 8, 1968. Small section with the Major Matt Mason Astro Trac on sale for $3.47.
1968.11.10 Corpus Christi TX Caller Times Page 142 Atlantic Thrift Centers "Fabulous Gift Sale!" Ad
The Atlantic Thrift Centers published this full-page ad in Corpus Christi's Caller Times on November 10, 1968.
1968.11.10 Nashville Tennessean Page 156 Spartan "Fabulous Gift Sale!" Ad
This ad is a duplicate of the Atlantic Thrift Centers Ad in the Corpus Christi Caller Times from the same date (November 10, 1968).
1968.11.13 Niagara Falls Gazette Page 33 Jenss Brothers World of Toys Mattel Ad
Pretty nifty Mattel product-specific ad for Jenss Brothers World of Toys in the Niagara Falls Gazette November 13 1968.
1968.11.13 CA North County Times 1968 Page 129 Walker Scott Ad
This really interesting Walker Scott full-page ad appeared in the North County Times on November 13, 1968.
1968.11.13 San Antonio TX Light Page 82 Spartan-Atlantic "Fabulous Gift Sale!" Ad
This ad is a duplicate of both the Atlantic Thrift Centers Ad in the Corpus Christi Caller Times AND Spartan Ad in the Nashville Tennessean from the November 10, 1968.
1968.11.16 Amarillo TX Daily-News Page 14 Montgomery Ward Fabulous Toyland Ad
Montgomery Ward published this "Fabulous Toyland" ad in the Amarillo Daily-News on November 16, 1968.
1968.11.17 Highland Park CA News-Herald & Journal Page 3 Ivers Holiday Ad
Ivers published this ad on November 17, 1968 in the Highland Park News-Herald & Journal. It features one of the few ads I've managed to find promoting the Major Matt Mason Space Exploration Game.
1968.11.17 Nashville Tennessean Page 5 Caster Knott Pre-Holiday Sale Ad
The regional department store Caster Knott published this full page "Pre-Holiday Sale" ad in the Nashville Tennessean on November 17, 1968. It has a small image of a Major Matt Mason with Cat Trac carded figure on sale for $1.99.
1968.11.19 Amarillo TX Daily-News Page 5 Scaggs Drug Centers Toy Sale Ad
Right half of a Two-page spread published by Skaggs Drug Centers "HOLIDAY TOY SALE!" in the Amarillo Daily-News on November 19, 1968.
1968.11.19 CA Hanford Sentinel Page 25 Penneys Insert Ad
Same ad insert as published in the Amarillo Sunday-News-Globe on November 3, 1968.
1968.11.24 Oakland CA Tribune Penneys Insert Ad
Same ad insert as published in the Amarillo Sunday-News-Globe on November 3, 1968.
1968.11.27 Denton TX Record-Chronicle Page 8 Gibson's Discount Center Thanksgiving Ad
Gibson's Discount Center published this Thanksgiving Day ad in the Denton Record-Chronicle on November 27, 1968. It features a small clip-art of the MMM Flight Set on sale for $2.44.
1968.11.27 Geneva NY Daily Times Page 16 Tri-City Discount Center Thanksgiving Sale Ad
Somewhat generic Thanksgiving Sale ad from Tri-City Discount Center - seems to be a bit like a Western Auto, with automotive, weather items and of course toys.
1968.11.27 Petaluma CA Argus Courier Page 15A Drug Giant Specials Ad
Drug Giant published this full-page ad in the Petaluma Argus Courier on November 27, 1968.
1968.11.28 Brownsville TX Herald Page 42 FedMart Holiday Savings Ad
FedMart published this full-page ad in the November 28, 1968 Brownsville Herald. There's a small section promoting Major Matt Mason with Cat Trac using clip art, on sale for $1.89 (also includes Sgt. Storm).
1968.11.28 Highland Park CA News-Herald and Journal Page 29 Ivers Chirstmas Ad
Rather large ad to promote two items, with fanciful Santa Claus graphic, published in the November 28, 1968 edition of the Highland Park News-Herald. Interesting clip art of the Firebolt Space Cannon Super Action Set sale priced at $13.44.
1968.11.28 CA North County Times Page 50 Walker Scott Holiday Ad
Repeat of an ad published in the November 13, 1968 North County Times.
1968.11.28 Port Arthur TX News Page 59 Christmas Savings Ad
Repeat of an ad published in the November 13, 1968 North County Times.
1968.11.28 TX Victoria Advocate Page 11 FedMart Holiday Savings Ad
This full-page ad was published by FedMart in The Victoria Advocate on November 28, 1968. It has a fairly large section of advertised toys including clip art of a Major Matt Mason with Cat Trac.
1968.11.28 Wichita Falls TX Times Page 25 FedMart Holiday Savings Ad
FedMart published this full-page ad in the Wichita Falls Times on November 28, 1968. While very similar to an ad published in the Victoria Advocate on the same day, on closer comparison there are differences in the various sections.
1968.11.29 Corpus Christi TX Times Page 9 Atlantic Thrift Centers Midnight Sale Ad
The Atlantic Thrift Centers published this "Midnight Sale! Tonight" ad on November 29, 1968. If has a large section of space toys with images of the Major Matt Mason Space Station Space Crawler Deluxe Action Set, Capt. Lazer and the Firebolt Space Cannon, all at sale prices.
1968.11.29 Nashville Tennessean Page 26 Spartan Midnight Sale Ad
Spartan published this "Midnight Sale! Tonight!" ad in the Nashville Tennessean on November 29, 1968. It's basically the same ad published by its sister Atlantic Thrift Stores locations in the Corpus Christi Times on the same day.
1968.12.01 Amarillo TX Sunday News-Globe Page 15 Gyro Gifts Unlimited Ad
Gyro "Higher Quality - Lower Prices" published this nearly full-page ad in the Amarillo Sunday News-Globe on December 1, 1968. It shows a small ad for the Firebolt Space Cannon Super Action Set.
1968.12.01 Amarillo TX Sunday News-Globe Page 118 Penneys Insert Ad
This Penneys (aka J.C. Penney) color ad insert could be found in the Amarillo Sunday News-Globe on December 1, 1968.
1968.12.02 San Antonio TX Express Page 18 Woolco "We're Ready for Christmas" Ad
Woolco Department Stores published this full-page ad in the San Antonio Express on December 2, 1968. It has a small image of the Firebolt Super Action Set on sale for $10.88.
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1968.12.03 Greencastle (IN) Banner-Graphic Page 19 Montgomery Ward Christmas Sale Ad
Montgomery Ward published this full-page (and possibly full-color) ad in the Greencastle Banner-Graphic on December 3, 1968.
1968.12.03 Napa Valley CA Register Page 57 Montgomery Wards Christmas Sales Ad
Montgomery Ward published this full-page (and possibly full-color) ad in theNapp Valley Register on December 3, 1968. It's very similar to an ad published in the Greencastle Banner-Graphic on the same day, at least with the MMM section.
1968.12.03 CA North County Times Page 29 Walker Scott Holiday Ad
Walker Scott published this full-page toy ad in the North County Times for the Escondido Toy Store on December 3, 1968. It shows an image of a Major Matt Mason with Cat Trac card sale priced at $1.47.
1968.12.04 Corpus Christi Times Page 6 Thrif Tex Christmas Ad
Thrift Tex shared an ad alongside Penneys' ad in the Corpus Christi Times December 4, 1968. It features the Firebolt Space Cannon for $5.97.
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1968.12.05 Deseret (UT) News Page 26 ZCMI Toyland Ad
ZCMI Shopping Service published this full-page ad in both the Deseret News on December 5, 1968 and the Salt Lake Tribune a day later. It features the Astro Trac and Firebolt Space Cannon an sales prices.
1968.12.05 Potsdam-Courier and Freeman Page 11 Fishman's Holiday Ad
Another fairly simple ad for the Potsdam-Courier and Freeman for Fishman's, just prior to Christmas.
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1968.12.06 Salt Lake (UT) Tribune Page 52 ZCMI Toyland Ad
ZCMI Shopping Service published this full-page ad in both the Deseret News on December 5, 1968 and the Salt Lake Tribune a day later.
1968.12.08 Corpus Christi TX Caller-Times Page 141 Toyland is Open! Ad
Not quite sure who published this full-page ad in the Corpus Christi Caller-Times on December 8, 1968. I think it's probably either the Atlantic Thrift Center or Thrif Tex. It may be part of a two-page ad since this page doesn't have any store info.
1968.12.09 Hanford (CA) Sentinel Page 15 Penneys Toyland Ad
Penneys at Hanford Kings Mall published this full-page MMM ad in the December 8, 1968 Hanford Sentinel. It features some cool painterly illustrations of Major Matt Mason, Sgt. Storm and Capt. Lazer.
1968.12.09 Niagara Falls Gazette Page 15 Jenss Brothers Christmas Ad
The 1968 Jenss Brothers Christmas ad from the Niagara Falls Gazette mostly has games, seems they were the in thing for that year.
1968.12.09 North Tonawanda NY Evening News Page 2 Jenss Brothers Christmas Ad
Same Jenss ad as above for the Niagara Falls Gazette same day.
1968.12.10 CA North County Times Page 34 Walker Scott Holiday Ad
This full-page ad was published in the North County Times (which I believe services Escondido and San Diego) on December 10, 1968.
1968.12.11 Oakland CA Tribune Page 84 Safeway Drug Center Holiday Savings Ad
This nearly full-page ad was published by Safeway Drug Center on December 11, 1968 in the Oakland Tribune. It shows sales prices on the Space Station Deluxe Action Set and Major Matt Mason with Cat Trac.
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1968.12.12 Murray (UT) Eagle Page 22 Wholesale Toy Sales Ad
This ad appeared in Utah in both the Murray Eagle and the Salt Lake Tribune, on December 12, 1968. It shows the Space Crawler Action Set for the sales price of $4.44.
1968.12.12 Niagara Falls NY Gazette Page 12 King's Famous Name Toys Ad
For December 12 1968 King's Self-Service Dept Store advertised a couple of Mattel toys including Mini Dragons and the Major Matt Mason Firebolt Space Cannon Super Action Set.
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1968.12.12 Salt Lake (UT) Tribune Page 26 Wholesale Toy Sales Ad
This ad appeared in Utah in both the Murray Eagle and the Salt Lake Tribune, on December 12, 1968. It shows the Space Crawler Action Set for the sales price of $4.44.
1968.12.18 Napa Valley CA Register Page 36 Merrill's Sale Ad
The Merrill's Stores published this half of what was probably a 2-page ad on December 18, 1968 with a toy section near the bottom. There's a call-out for Mattel 3-D Games including the Major Matt Mason Space Exploration Game on sale for $2.66.
1968.12.18 CA North County Times Page 13 Walker Scott Clearaway Sale Ad
Another full-page Walker Scott Ad "Giant Toy and Trim-a-Home Clearaway" in the North County Times December 18, 1968. All text with some generic holiday clip-art with sale prices on Major Matt Mason with Cat Trac, Capt. Lazer and the Firebolt Space Cannon.
1968.12.18 Port Arthur TX News Page 21 Gibson's "Gift Hints for Santa" Sales Ad
Gibson's Discount Center published this full-page ad in the Port Arthur News on December 18, 1968. It features clip art and a sale price of the Major Matt Mason Flight Set for $1.49 right at the top of the page.
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1968.12.19 CA Hanford Sentinel Page 17 Penneys Toyland Sales Ad
Small text-only ad from Clore's Pharmacy published in the Orange Review on December 19, 1968.
1968.12.19 Orange County (VA) Review Page B-4 Clore's Pharmacy Mattel Ad
Penneys (J.C. Penney) published this half of a two-page ad in the Hanford Sentinel on December 19, 1968. It features more of that interesting graphic style of Major Matt Mason figures and accessories (reusing the content from the Hanford Sentinel on December 9), all at sales prices.
1968.12.19 Wichita Falls TX Times Page 13 Gibson's "For Everything Under the Tree" Sale Ad
Fairly large ad of various toys, including both the "Twist 'n Turn" Barbie and Major Matt Mason, in the December 19, 1968 Wichita Falls Times.
1968.12.19 Wichita Falls TX Times Page 27 Skaggs Pre-Christmas Clearance Ad
2nd ad containing Major Matt Mason, this time by Skaggs Drug Center with a text-ad for Capt. Lazer (spelled "Lazier"), published in the Wichita Falls Times December 19, 1968.
1968.12.20 CA Hanford Sentinel Page 14 Penneys Pre-Holiday Toy Clearance Ad
Interesting full-page ad by Penneys (turned sideways so it's read from the edge of the paper) promoting a Pre-Holiday Toy Clearance.
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