1969 Mattel Ad Circular

1969 Mattel Ad Circular Front Cover

Mattel published this Ad Circular as a Newspaper insert around November 16, 1969 in several markets. My copy was from The Dallas Times Herald. This ad featured MMM on a Uni-Tred pulling Sgt. Storm in a Space Bubble with the heading "For Kids Only." on the cover. Inside is a wonderful full-color 3D planet displaying all the new MMM toys for the 1969 toy year.  On the back cover is a photo of a kid throwing the XRG-1.

Ad Circular Front Cover:

MATTEL'S 1969 CHRISTMAS TOY AND HOBBY BOOK.

For kids only.

BUT FIRST, A WORD FOR PARENTS.

(For kids, choosing Christmas presents is almost as exciting as opening them on Christmas morning

And to make it even more fun we've put this book together. It gives kids a chance to see the newest toys and dolls, and have many exciting moments thinking about which ones they want.

This book gives you a chance to do something else, too: some calm, quiet, at home selection to make your toy shopping trips easier. With the assurance that you're selecting from the finest toys made.

Oh, we know it says "For Kids Only" But then aren't we really all kids at heart...at Christmastime?)

1969 Mattel Ad Circular MMM Interior Page Detail

For Kids who want the thrill of adventure on the moon... MATT MASON'S Space Team and gear.

1. MAJOR MATT MASON FLIGHT SET.
Mason leads the moon exploration party on his Space Sled, with Jet Propulsion Pak.

2. SPACE STATION. Tri-level Space Headquarters protects astronauts from space hazards. Flashing Radar Beacon and Central Control System.

3. JEFF LONG™ WITH RECONOJET™ PAK. Scientist-adventurer's craft "flies" by remote control while radar scanner turns.

4. DOUG DAVIS™ WITH SUPERNAUT™ POWER-LIMBS™. Grip-jaw robot arms and power scoop help the radiologist collect asteroid samples.

5. XRG-1 REENTRY™ GLIDER. New!
Sturdy glider launches Mason into space! Flies up to 100 feet and makes perfect lunar landing.

6. FIREBOLT® SPACE LAZER.
As machine advances, rotating turret releases flashing lazers to measure planetary distances.

7. UNI-TRED™ and SPACE BUBBLE™. New! Power-packed Uni-Tred shifts gears automatically to climb rugged moon surfaces. Gyro Space Bubble protects astronauts from meteor showers.

8. ASTRO TRAC. Space vehicle's giant traction wheels help Team explore deepest craters and toughest terrain.

9. GAMMA RAY-GARD™. Launches space probes to combat harmful gamma rays.

10. SPACE CRAWLER. Tracks over rugged moon regions on rotating legs. Includes hauling and lifting winch.

11. CAPT. LAZER®. The superhuman outer-spaceman's flashing eyes, solar chest reactor, and hand Radiation Shield send out signals and warnings.

12. CALLISTO®, New! Transparent skull of mysterious alien from Jupiter reveals his super humanoid brain. His Space Sensor tests for unknown elements.

13. SGT. STORM® WITH SPACE POWER SUIT. Wearing transparent environment suit, Mason's partner mines the moon's surface with the Power Hammer and Claws.

14. TALKING COMMAND CONSOLE. Hear astronauts and real sounds from space! Flashing radar screens monitor the action..

Most items shown are available separately.

1969 Mattel Ad Circular MMM Back Cover Detail

MAJOR MATT MASON XRG-1 REENTRY GLIDER.

New! Sturdy! Now you can launch Matt Mason and other members of the Mattel Astro Space Team into space! The XRG-1 Reentry Glider flies up to 100 feet across the sky and makes perfect space landings!

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton.