General Merchandise 1970 Catalog

Advance Sales Co (Chicago) 1970 General Merchandise Catalog Cover

Bellas Hess Ardan Division (Des Moines) 1970 General Merchandise Catalog Cover

JAFCO (Seattle) 1970 General Merchandise Catalog Cover

General Merchandise appears to be a catalog provider that would allow different regional distribution retail and mail order department stores to utilize part or all of its catalog of wholesale goods, under different brands. These catalogs specialized in jewelry, watches and appliances. The toy section is pretty small and in the back of the catalog. The offerings are divided by manufacturer with 2 1/2 pages of Mattel. MMM is featured prominently with Hot Wheels, a smattering of Topper Johnny Lightening cars and Johnny Astro, and finally a bit of Eldon's Billy Blastoff. I currently have these three catalogs for 1970 (I originally posted this as the "Advance Sales Co. General Merchandise Catalog" but as I've acquired the other two I've reworked the text and added this page - there may be more. For 1970 Major Matt Mason appears on two pages (same page numbering for all three catalogs - this is a Toy section which may explain the "T-" prefix to the pages.

Advance Sales Co (Chicago) 1970 General Merchandise Catalog Page T-6

Page T-6

(J) SPACE EXPLORATION SET - MATTEL. Callisto and Space Radiologist, Doug Davis, explore in space crawler vehicle with powerful winch and hoist, accessory space bubble and space power suit. 3 lbs.
6355MT1087...$20.00

Advance Sales Co (Chicago) 1970 General Merchandise Catalog Page T-7

Page T-7

SPACE AGE TOYS TAKE YOUNGSTERS INTO THE FASCINATING COSMIC WORLD

(A) JOHNNY ASTRO EXPLORER - TOPPER. Launch it anywhere! Latch the spacecraft cargo hook onto the space cargo. Transport it through space and put it down anywhere. Includes Explorer control unit, 3 spacecraft, 2 spacecraft buses, spacecraft template, 2 space cargo packages and a space pick-up hook and loop. 3 lbs.
6092TF537...$10.00

(B) CAPTAIN LAZER, MAJOR MATT MASON'S FRIEND FROM OUTER SPACE-MATTEL. Features light-up lazer pistol, add-on cosmic beacon, paralyzer wand and radiation shield. With flashing eyes, space-tredder boots, removable helmet, etc. 12" tall. 2 lbs.
6330MT487...$8.25

(C) BILLY BLASTOFF CONSTRUCTION SET - ELDON. 7-piece set includes Billy Blastoff, construction builder, scoop bulldozer, belt conveyor, dump truck, pneumatic hammer and shovel. Use outdoors with real dirt and rocks or inside with bag of plastic pebbles included. Billy's Jet Pack holds 2 batteries. 3 lbs.
9443EN537...$9.00

(D) BILLY BLASTOFF SCUBA SCOUT - ELDON. Billy is now an Aquanaut. His exclusive Jet Pack holds 2 tiny "AA" batteries that power all his vehicles and equipment. Set includes scuba scout, sea tow, discovery boat, spear gun, removable mask, underwater camera, land/sea car and boat trailer. 3 lbs.
9419EN537...$9.00

(E) BILLY BLASTOFF SPACE SCOUT - ELDON. Billy's back pack holds 2 "AA" batteries which power all his equipment and vehicles. With Billy Blastoff, space scout, exploration tractor, carrier sled, space car, lunar crawler, space gun and radar scope. 2 lbs.
9414EN537...$9.00

(F) DOUG DAVIS & CAT TRAC- MATTEL. Space radiologist, Doug Davis, gathers space specimens, samples and minerals using the Cat Trac, a compact lunar rover. 1 lb.
6333MT187...$3.25

(G) SUPERNAUT POWER-LIMBS- MATTEL. Big League Boots make astronauts working giants! With remote control robot arms and a working winch on his back pack. 1 lb.
6343MT187...$3.00

(H) MAJOR MATT MASON WITH CAT TRAC - MATTEL. Bendable, poseable astronaut wears spacesuit and helmet. Plus plastic Cat Trac. 1 lb.
6318MT187...$3.25

(J) ASTRO TRAC - MATTEL. Battery- powered mobile explorer with astro-foam traction wheels. Has front wheels that steer, wide-track power wheels at rear. 7" long. 2 lbs. 6302MT397...$6.25

(K) MAJOR MATT MASON AND SPACE POWER SUIT - MATTEL. With grasping power claws and telescoping hammer. Remote controlled space tools. Astronaut helmet, Jet Pak. 1 lb.
6336MT397...$6.50

(L) SGT. STORM WITH CAT TRAC - MATTEL. Bendable, poseable Sgt. Storm with removable helmet rides on his plastic Cat Trac. 1 lb.
6319MT187...$3.25

(M) CALLISTO - MATTEL. Space explorer from Jupiter with humanoid brain visible through his transparent skull. 6" alien comes with space sensor and wears a removable sampler mechanism. 1 lb.
6331MT187...$3.25

(N) SPACE POWER SUIT - MATTEL. Remote control grasping claw and telescoping hammer featured in environmental suit. 1 lb.
6344MT187...$3.00

(P) SPACE CRAWLER - MATTEL. Battery powered all-purpose vehicle with 8 rotating legs. Forward, neutral, raising and lowering accomplished by unique gear shift. 14x9x9". 3 lbs.
6304MT497...$8.00

(R) UNI-TRED AND SPACE BUBBLE WITH MAJOR MATT MASON - MATTEL Tinted Space Bubble rolls a full 360° while interior Gyro-seat Control Center remains upright. Dual action Tow-Yoke links Uni-Tred and Space Bubble for towing or bulldozing: 2 lbs.
6339MT847...$14.00

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