Italian Ad - 1. TAKE PART IN THE CONQUEST OF THE MOON

PARTECIPATE ALLA CONQUISTA DELLA LUNA

Translation:

PARTECIPATE ALLA CONQUISTA DELLA LUNA - Take Part In The Conquest Of The Moon

MATTEL presenta il maggiore MATT MASON e i suoi nuovi amici. Tutti con autentico equipaggiamento NASA, braccia e gambe mobili. - Mattel presents Major Matt Mason and his new friends. All with authentic NASA equipment, real space suits, moveable arms and legs.

- The next rendez-vous is at the Goclenius crater in 7 days

Mattel S.p.A.

In vendita nei migliori negozi di giocattoli. - On sale in the best toy shops.

Paul's Notes:

The paste-up artist at Dany Publicittà made one small error: Unless there's two suns in the solar system, the light shining on the Earth in the background is from the wrong side compared to the lighting of the scene in the foreground...

John's Notes:

This is perhaps the weakest of the Italian ads, as there is very little action, and it seems strange to me that co-workers would try to shake hands, even if meeting for the first time, on the moon. It also bothers me that Doug's and Jeff's visors are in shadow, making it difficult if not impossible to see their faces.  A more explosive, action-filled ad would have created excitement from the beginning (although the overall "feel" of a scientific exploration trip would have been lost, perhaps in retrospect, it could have stirred that renowned hot-Italian blood...creating a sensation among teenage boys!).  The US 2-page ad does this by creating a cliff-hanger at the end...I remember looking through every comic in the following issues to see what happened.  Alas, I also remember my disappointment at there never being a continuation.

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