Mattel 1968 "Toy Fair" Catalog

Mattel 1968 "Toy Fair" Catalog Front Cover

Most Mattel collectors don't realize that the 1968 Catalog also had a Toy Fair version. In this initial offering, the catalog was printed with a white background. This was changed to blue for the normal fall version. So I believe that this catalog is the actual first appearance of Hot Wheels and much more significant than the regular "Fall" Catalog. This catalog seems to sell for quite a bit when at auction, probably to Hot Wheels collectors.

Mattel 1968 "Toy Fair" Catalog Pg 11

Mattel 1968 "Toy Fair" Catalog Pg 12

Mattel 1968 "Toy Fair" Catalog Pg 13

Mattel 1968 "Toy Fair" Catalog Pg 14

Mattel 1968 "Toy Fair" Catalog Pg 15

Mattel 1968 "Toy Fair" Catalog Pg 16

Mattel 1968 "Toy Fair" Catalog Pg 17

Mattel 1968 "Toy Fair" Catalog Pg 18

Mattel 1968 "Toy Fair" Catalog Pg 24

Mattel 1968 "Toy Fair" Catalog Pg 25

Mattel 1968 "Toy Fair" Catalog Back Cover

 

For some reason the price sheet is usually not saved with the catalog - it may have been due to pricing variability, in any case, here's a look at the price lists for MMM toys in 1968.

Mattel 1968 "Toy Fair" Price List Front Cover

Mattel 1968 "Toy Fair" Price List MMM Page

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