Simpsons-Sears Christmas 1970 Catalog

Simpsons-Sears Christmas 1970 Catalog Cover

For 1970 Simpsons-Sears, like Sears in the US, greatly reduced its offering of Major Matt Mason toys. Quite sad, but the reality is that interest in the Space Race by 1970 had greatly waned and the popularity (aka Sales data) regarding the Space Race and related toys had taken a big hit, reflected in Mattel's new toy offerings leading up to 1970. The entire catalog is much thinner than those from previous years as toy trends were shifting. The good Major was shoved down to the bottom 20% of the page:

Simpsons-Sears Christmas 1970 Catalog Page 85

G SAVE 4.00 on Uni-Tred and Space-Bubble Set: Uni-Tred Lunar Transporter with invincible climbing power. Claws up sheer 45° inclines while down-shifting automatically! Battery-powered track detaches from Uni-Tred. Plastic construction. Takes 2 'D' batteries (not included-see Page 44). Space Bubble rolls a full 360° while the interior Gyro-Seat control centre remains upright within bubble. Dual-action tow yoke for hitching Space Bubble to Uni-Tred. (Astronauts not included.)
49 N 38 211 - Reg. 13.99. Set, delivered. 9.99
49 N 38 208 - SAVE 1.80 on Uni-Tred only. Reg. 7.79. Delivered...5.99
49 N 38 209 - SAVE 1.50 on Space Bubble only. Reg. 6.49. Del'd...4.99

H Sergeant Storm  -Matt Mason's partner. 6" tall vinyl figure.
49 N 38 021 - With Lunar-Trak vehicle. Delivered...2.48

J Talking Matt Mason - the astronaut leader. Gives 5 different commands. Talking unit can be removed and used on other astronauts.
49 N 38 219 - 6" tall vinyl figure. Delivered. 6.99

(and the rather death-knell call out)

* priced lower than Christmas 1969

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