1968 Dairy Queen D.Q. Jet Poster

1968 Dairy Queen DQ Jet Poster submitted by Robert Yowell

The US fast food company Dairy Queen used this poster in 1968 to promote the "D-Q Jet" - it features a blue-strapped Major Matt Mason figure in the background apparently flying towards the "missile" via his Jet Propulsion Pak. It's unlikely that the use of the good Major was licensed and probably why he's blurred.

I don't remember ever seeing these as a kid - we only had one Dairy Queen in my home town and it wasn't near me. The DQ Jet took the concept of a "Push Up" (an orange cream-filled frozen dessert that came in a tube - you would "push up" on a wooden stick to advance the ice cream to the top as you slurped/licked) and made their own version by filling the cardboard tube with soft-serve ice cream. 

My Take

I can't imagine that the DQ Jet did very well as the novelty would wear off quickly. I do wonder if DQ offered a dip cone version. I loved the original Push Up as a kid, hard to believe we were eating food out of something resembling a toilet paper tube.

A few of these posters surfaced in the 2000s out of Tennessee and showed up on eBay - I acquired my unused one from someone who purchased during the initial auctions. They're quite scarce now - I haven't seen one for sale in years. The image was sent to me by Robert Yowell - I de-skewed (difficult to get a head on front view image from one in a glass frame due to the glare).

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