General Merchandise 1969 Catalog

La Belle's (Minneapolis) General Merchandise 1969 Catalog Cover

General Merchandise appears to be a catalog provider that would allow different regional distribution retail and mail order department stores to utilize part or all of it's catalog of wholesale goods, under different brands. These catalogs specialized in jewelry, watches and appliances. The toy section is pretty small and in the back of the catalog. I currently only have this La Belle's Catalog for 1969 but own three others for 1970. As with the 1970 catalogs, the toy section is small and in the back of the Catalog but this time without the "T-" prefix.

La Belle's (Minneapolis) General Merchandise 1969 Catalog Page 345

(A) MAJOR MATT MASON WITH MOON SUIT - MATTEL. Plastic environmental suit snaps over Major Matt Mason(included). Has an attachable air pump, radiation detector, wrench, rock hammer, etc. 1 lb.
6303MT367...$6.00

(B) MAJOR MATT MASON - MATTEL. 6" tall inter- planetary traveler in space suit with detachable helmet, movable visor and Jet Propulsion Pak. 1⁄2 lb.
6300MT249...$4.00

(C) CAPT. LAZER - MATTEL. Major Mason's friend from Outer Space has Lazer Pistol, Cosmic Beacon, Paralyzer Wand, Radiation Shield. 12" tall. 11⁄2 lbs.
6330MT449...$7.25

(D) SGT. STORM - MATTEL. Bendable, poseable astronaut with removable helmet and movable visor. Sgt. Storm rides his own plastic Cat Trac. 1⁄2 lb.
6319MT 167...$2.75

(E) ASTRO TRAC MOBILE EXPLORER - MATTEL. Battery-powered vehicle with front wheels that steer, wide-track power wheels at rear. 7" long. 2 lbs.
6302MT367...$6.00

(F) SGT. STORM FLIGHT SET - MATTEL. Daring astronaut flies with his Jet Propulsion Pak and travels on space sled. Bendable and poseable. 1⁄2 lb.
6317MT249...$4.00

(G) SPACE CRAWLER ACTION SET  -MATTEL. Ride over the moon's surface! Includes Major Matt Mason, Battery-powered Space Crawler, Space Sled, Jet Propulsion Pak, control column. 31⁄2 lbs.
6311MT597...$10.00

(H) FIREBOLT SPACE CANNON SUPER ACTION SET - MATTEL. With blazing Firebolt Space Cannon, Major Matt Mason, Sgt. Storm, Capt. Lazer, lazer accessories, Jet Propulsion Pak and Cat Trac. 5 lbs.
6341MT1097...$20.00

(J) FIREBOLT SPACE CANNON - MATTEL. Massive unit releases beams while radar antenna scans the solar system. Pull firing lever and cannon emits eerie solar sound. Turret rotates 3600, 3 lbs.
6340MT467...$8.00

(K) SPACE STATION DELUXE ACTION SET  -MATTEL. Includes Major Matt Mason, Space Crawler, Space Sled, Jet Propulsion Pak, 2 space platforms, 6 girders, 6 clear solar panels, 3-pc. chair, paneled control console, platform and more. 71⁄2 lbs.
6310MT1097...$20.00

(L) MAN IN SPACE SATELLITE LOCKER - MATTEL. Clear vinyl window showcases one of three storage sections for Major Matt Mason, Sgt. Storm and space gear. Plastic handle. 12x72". 1 lb. 6322MT...$2.50

(M) MAJOR MATT MASON ROCKET SHIP CASE- MATTEL. 2-tier storage case. 3-D vinyl construction. Simulated control panel and activity area. Molded door, strap handle. 9x4x8". 2 lbs.
6316MT 267...$4.00

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