1968.11.28 Oakland CA Tribune Pages 67-68 "Exploring the Toy World" by Carole Hirose Article

1968.11.28 Oakland CA Tribune Pages 67

Article provides an overview of new toys for 1968 with a section on space toys including Billy Blastoff and Major Matt Mason. Also includes images of kids in a toy department with one kid looking at a Major Matt Mason Space Station box. Both parts of the story below.

1968.11.28 Oakland CA Tribune Pages 67 "Exploring the Toy World" by Carole Hirose Article

Exploring the Toy World

By CAROLE HIROSE 

Tribune Staff Writer 

Who do you think has more fun exploring the vast world of toys - children or adults? The toy world is a fascinating minature (sic) of life, real and imaginary. As you go from one part of this special world to another you'll find the new toys more authentic, more challenging and more varied. 

In the stuffed animal area, for example, you'll find an entire kingdom. Some of them are gigantic, others are life size and still others are miniatures of the real thing. Some are bright and colorful and almost fluorescent; others are realistic in color with long hair on the monkeys and whiskers on the tigers. Some are soft and cuddly for the toddlers; others are huge and pretty for the teens.

From the animal kingdom, you might head for outer space. The world of toys encompasses the entire universe. There you'll find Billy Blast-off, who operates his space car, lunar crawler, space gun, radar scope and exploration tractor and carrier sled. 

Go a little further and you'll meet Major Matt Mason and his companions Seargent (sic) Storm and the friendly, superhuman Captain Lazar, Both Major Mason and Seargent (sic) Storm come with moon suits and complete sets of authentic space equipment adapted

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1968.11.28 Oakland CA Tribune Pages 68

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1968.11.28 Oakland CA Tribune Pages 68 "What's New in the Toy World" by Carole Hirose Article

What's New in Toy World

Continued From Page 2x 

sounds and has flashing eyes. (Each is packaged individually, so you can buy just one or all three.)

The space men have their own complete space station that can be purchased to go with the men. The space station contains the control center, the astronauts' headquarters in space, the defense center and the observation platform.

If you expect them to do some exploring, you'll also want to get the space crawler that moves over anything (any planet). It's heavy duty and can haul anything for space projects.

From the world of outer-space, you might decide to head back home and see who's new in the doll neighborhood. Tippy Tumbles sits up, stands on her head, does a front flip, back flip, hand- stand, and she can even pull herself up.

Little Baby Grow-a-Tooth wiggles her arms, sits up and plays with her cradle toy, and if you give her the pacifyer (sic), she grows her first tooth! 

Tippey Toes can peddle her new tricycle or ride on her own hobby horse.

For a little more excitement you might want to see the car races.

Hot Wheels is daredevil fun. You can choose from 16 California custom - style cars with torsion bar suspension, low friction wheel bearings, working parts, and "mag" wheels. The cars speed over twists and turns in the track, and you can make them as scary as you dare. If you're really brave, you can also get a 360-degree dare-devil loop.

Racerific offers more racing fun on a track you lay out yourself. You race your car against time and control it from a remote stick shift (It comes in two sizes.)

If you're scientific you might want to buy Lectron and build your own radio, burgler (sic) alarm system, night light, electronic organ or Morse code transmitter. The tiny plastic blocks make the electric circuit and the set is powered by a harmless nine-volt battery.

For the more athletic there are bicycles, tricycles and wagons. For the racer look in bicycles there's the sting ray or wildcat, customized with high-rise handle bars and "banana" seats.

The tricycles look like motorcycles and tractors and come in different sizes.

The round orange thing is a Moon Wagon. It's tip proof and safe for youngsters no matter where they might explore.

If you go into the game department you'll find the world of real life challenges with games like the classic Monoply (sic), Go For Broke, The Game of Life, or Careers.

The world of television is represented with games like Eye Guess, Concentraton (sic), the Newlywed Game and the Dating Game.

1968.11.28 Oakland CA Tribune Pages 68 "What's New in the Toy World" by Carole Hirose Image

Image Caption:

JIM LOBERG, 6, SAYS HE HAS BUILT HIS SPACE STATION ALREADY. VICKI BAILEY 8, HAS FOUND A TIGER THAT WOULDN'T SCARE ANYBODY

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton.

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