1970 Mattel Ad Circular

1970 Mattel Ad Circular Front Cover

This ad featured MMM in a Star Seeker - taken from the November 15, 1970 Atlanta Journal. The interior has a one-third-page color strip featuring the Talking Major Matt Mason, the Star Seeker, and Scorpio. 

1970 Mattel Ad Circular Front Cover Detail

Cover Transcript:

FOR KIDS ONLY

1970 Mattel Christmas Toy and Hobby Book

Sensibly priced toys, games, dolls and model kits. Quality items for boys and girls of all ages.

1970 Mattel Ad Circular Interior MMM Detail

Interior MMM section transcript

Talking Major Matt Mason.
He talks to you while flying on his special space cord.

Star Seeker™. Take Major Matt Mason on an adventure around the universe in the Star Seeker. You set the Memory Guidance System to control its course. An endless number of different courses can be programmed.

Scorpio™. An alien from another planet. His eyes and mouth flash with light, his projector sends search globes flying.

Sea Devils™. Chuck Carter and Rick Riley" come with air pump and tank system to dive and surface. Motorized Sea Jer" to explore underwater. Aqualander" powered to race across the water.

Hot Wheels Factory. Now you can make all the Hot Wheels you want. Ten new and different body styles that you can't get anywhere else. They come with real Hot Wheels wheels. They're as fast as the ones you buy. Race 'em and see. Customize 'em with the racing decals and you've got real Hot Wheels.

Super Cartoon-Maker.
Make your own favorite Peanuts Pals-Snoopy. Charlie Brown. Lucy, Linus, and Schroeder. Even make your own 3-D comic strip with the cartoon layout and voice balloons supplied.

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