1970 Mattel Christmas Ad Circular

1970 Mattel Christmas Ad Circular Cover

During 1970 Mattel included this ad circular in various US newspapers (an example is the 1970.11.15 Courier Express). The image above is taken from the November 15, 1970 Atlanta Journal. I know that the same circular was also included in the Dallas Times Herald for the same date - seems that's the date to search. The interior has a 1/3rd-page color strip featuring the Talking Major Matt Mason, the Star Seeker, and Scorpio. Transcript below.

1970 Mattel Christmas Ad Circular MMM Page

Talking Major Matt Mason.
He talks to you while flying on his special space cord.

Star Seeker™. Take Major Matt Mason on an adventure around the universe in the Star Seeker. You set the Memory Guidance System to control its course. An endless number of different courses can be programmed.

Scorpio™. An alien from another planet. His eyes and mouth flash with light, his projector sends search globes flying.

Sea Devils™. Chuck Carter™ and Rick Riley™ come with air pump and tank system to dive and surface. Motorized Sea Jet™ to explore underwater. Aqualander™ powered to race across the water.

Hot Wheels Factory. Now you can make all the Hot Wheels you want. Ten new and different body styles that you can't get anywhere else. They come with real Hot Wheels wheels. They're as fast as the ones you buy. Race 'em and see. Customize 'em with the racing decals and you've got real Hot Wheels.

Super Cartoon-Maker.
Make your own favorite Peanuts Pals - Snoopy. Charlie Brown. Lucy, Linus, and Schroeder. Even make your own 3-D comic strip with the cartoon layout and voice balloons supplied.


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