1971.12.16 San Bernardino CA Sun Page 52 White Front Outlet Ad

1971.12.16 San Bernardino CA Sun Page 52 White Front Outlet Ad

This is one of the later ads I've managed to find contemporary to the MMM era (1967-1972) - it' s an example of the heavy discounting going on as Mattel closed out the line and worked through the remaining inventory. It was published by the White Front Outlet in San Bernardino California, in the San Bernardino Sun on December 16, 1971. It also advertises something unusual - the Major Matt Mason Star Seeker Walk in Space Set - which was a SEARS exclusive (but as we've learned from other examples, often the exclusives was only for the first year so it's possible that it was made available to other retailers afterwards). The store must have purchased the remaining inventory quite cheaply to put a $2 price on the set. Either that or this is a regular Star Seeker that has a figured added as a bonus.

1971.12.16 San Bernardino CA Sun Page 52 White Front Outlet Ad Detail

MATTEL'S

STAR SEEKER

 WITH MATT MASON

* Send Major Matt Mason on 100,000 Different Journeys

REG. 8.99 ... NOW 2.00

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