Americana 1969 Merchandise Catalog

Americana 1969 Merchandise Catalog Cover

The Americana Merchandise Catalog follows a familiar formula of selling jewelry and watches at "wholesale" prices alongside other consumer products including a small toy section. In 1969 Major Matt Mason gets a third page banner across one page with descriptions and prices, sharing the page with various riding horse toys.

Americana 1969 Merchandise Catalog Page 448

[A] MATTEL'S "SUPER ACTION SPACE SET." A whole universe of exciting space toys in one fabulous set. Includes the blazing "Firebolt" space cannon, Major Matt Mason, Sgt. Storm, and superhuman Capt. Lazer, plus a lot of lazer accessories, an astronauts' jet propulsion pak, and the Cat Trac. Wt. 5 lbs.
72-10981...Retail $19.00...Only $11.88

[B] MATTEL'S "MAJOR MATT MASON." The famous man in space, plus the rugged Cat Trac. Major Mason is bend- able, poseable, wears molded plastic spacesuit and removable helmet with movable visor. Wt. 1 lb.
72-10949...Retail $2.75...Only $1.77

[C] MATTEL'S "ASTRO TRAC." Designed for use with Major Matt Mason or Sgt. Storm. Rolls over any space terrain with front wheels that steer, wide-track power wheels at rear. 7" long. Less battery. Wt. 2 lbs.
72-10957...Retail $6.00...Only $3.77
65-10078...Retail 25¢ D-Cell Battery (order 1)...Each 20¢

[D] MATTEL'S "SPACE CRAWLER." A mighty tractor that rides across troublesome terrain and dangerous crevices. Has 8 rotating legs with curved power pads so it's always right side up. Gear shift for forward, neutral, raising or lowering. Size, 14x9x9". Major Matt Mason figure not included. Less batteries. Wt. 3 lbs.
72-10965...Retail $7.25...Only $4.79
65-10078...Retail 25¢ D-Cell Battery (order 1)...Each 20¢

[E] MATTEL'S "SPACE STATION." A multi-purpose control center that astronauts use as a living area, an observation platform and storage unit. It's a complete defense center, with convertible swing-down solar panels. Includes two space platforms, six girders, a control console with panel and an automatic flashing Space Radar Beacon. Major Mason and Space Sled not included. Less battery. Stands 164" high. Wt. 5 lbs.
72-10973...Retail $11.00...Only $6.99
65-10078...Retail 25. D-Cell Battery (order 1)...Each 20¢

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