Italian Baravelli ad in Topolino 678

Topolino No. 678 Cover

Issue nr 678 of Topolino magazine was published 24 November 1968, and turns out to be an excellent issue to have.

Topolino No. 678 Baravelli Insert Catalog

It contains a long foldout Baravelli folder which includes Major Matt Mason amongst many other contemporary toys the company distributed.

Topolino No. 678 Baravelli Catalog Unfolded

What's more it also contains the Baravelli double-page MMM advert (on pages 44-45)!

Baravelli Catalog Cover

Catalog cover text reads:
Il nuovissimo catalogo giocattoli Baravelli - The newest Baravelli toy catalogue

richiedete questi giocattoli nei migliori negozi - request these toys in the best shops

Baravelli Catalog MMM Section

MMM section reads:
Richiedete il catalogo generale - Request the general catalogue
Articolo TV - TV article

Major Matt Mason Eroe dello spazio - Major Matt Mason Hero of space

caption:
Major Matt Mason (alto cm. 15) - Nuovissimo eroe spaziale in gomma, completamente snodabile, che ammirerete alla TV. Tutti gli accessori ed i veicoli non sons frutto della fantasia, ma riproducono fedelmente mezzi già esistenti (autorizzazione N.A.S.A.). Il sergente Storm affiancherà Matt Mason nelle imprese spaziali. Vasto assortimento di confezioni da L. 2.000 in su. - Major Matt Mason (15cm tall) - Newest space hero in rubber, fully articulated, which you can admire on TV. All accessories and vehicles are not the fruit of imagination, but faithfully reproduce means that already exist (NASA authorization). Sergeant Storm will join Matt Mason in his space exploits. Wide assortment of packs from L. 2.000 up.

For the double-page advert, see separate entry here.

Paul's Note: 

If you're going to find a copy, then do make sure the folder is still present. It's often missing judging by the copies I've seen online.

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton or Paul Vreede.