1969 Jouets Rationnels “2e Tombola De Noel” French Ad Circular

Jouets Rationnels “2e Tombola De Noël” Cover

This small catalog probably came in local French newspapers in 1969, featuring Jouets Rationnels. “2e Tombola De Noël.” Seems Jouets Rationnels was promoting Mattel as part of its Christmas sweepstakes. The Space Station is prominently displayed under the tree with a seated MMM figure.

Translations by Paul Vreede:

2e Tombola De Noël - 2nd Christmas Bingo (aka sweepstakes)

Jouets Rationnels logo

20 millions d'af (200 000 F) de Jouets a Gagner - 20 million AF (200 000 F) in toys to be won
(France had introduced the “new” Franc in 1960, which was worth 100 “old” Francs (Anciens Francs  or AF) as one of several financial measures before entering the European Common Market.  It’s surprising that 9 years later a lottery prize is still announced in old Francs, although it does of course sound much more impressive!)

Participation gratuite. - Free participation (eg no obligation to buy something first)

Jouets Rationnels “2e Tombola De Noel” Interior

Inside is a Major Matt Mason section with a Mattel stock photo of the Space Station and Space Crawler against a moonscape and star-filled sky. Several Major Matt Mason figures included with a few accessories like the Space Sled.

C'est toute la passionnante aventure lunaire que l'on peut revivre avec le Major Matt Mason et ses compagnons. – It’s the entire exciting lunar adventure that can be relived with Major Matt Mason and his companions

Matt Mason est un cosmonaute de 15cm de haute entièrement articulé. – Matt Mason is a 15 cm-high completely articulated astronaut

Il dispose d'un matériel réalisé par Mattel d'après les plans officiels des engins spatiaux. – He has equipment at his disposal conceived by Mattel following official plans for space machines.

Major Matt Mason, 25 F env. Véhicule lunaire (à piles), 75 F env. Base spatiale, 105 F env. – Major Matt Mason, 25 F appx. Lunar vehicle (on batteries), 75 F appx, Space base 105 F appx. (note these are “new” French Francs)

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton or Paul Vreede.