Life Magazine November 15, 1968 Mattel Christmas Ad

Life Magazine November 15, 1968 Mattel Christmas Ad Front Cover

This somewhat interesting issue of Life Magazine was published on November 15, 1968 and features a 6 page (with overleaf from the cover) ad by Mattel, showcasing their offering for the holiday season. About 40% of the top of page 2 shows highlights of the 1968 Major Matt Mason lineup, including Capt. Lazer, Sgt. Storm, the Firebolt Space Cannon, the Astro Trac, the Satellite Locker, plus various items offered the previous season. The ad is somewhat unusual in that the inside front cover was cut large to present an overleaf "Mattel invents a way to make your Christmas toy shopping easier." with a "Christmas Toy Selector" (checklist of Mattel toys).

Life Magazine November 15, 1968 Mattel Christmas Ad Overleaf and Inside Front Cover

Life Magazine November 15, 1968 Mattel Christmas Ad Inside Overleaf and Pages 1-2

Portable Satellite Locker
has space for Major Matt Mason and Sgt. Storm and all their gear. 

Capt. Lazer, the friendly superhuman from outer space, stalks the unknown with flashing eyes, blazing chest, and astounding lazer powers. 

The Space Station is astronaut headquarters, and the Space Crawler overcomes any obstacle.

This giant, new Space Firebolt takes Major Matt Mason and Sgt. Storm past incredible obstacles, blasting through mountains for precious space metals. 

The Astro-Trac maneuvers across lunar terrain on astro-foam wheels. 

Sgt. Storm, Matt's daring new assistant, rides the hardworking Cat Trac.

Major Matt Mason, Mattel's man in space, leads astronauts on fantastic new missions on the moon with the aid of inventions like the flying Space Sled. See Mattel's man in space toys on Here Come the Brides.

Life Magazine November 15, 1968 Mattel Christmas Ad Pages 3-4

Life Magazine November 15, 1968 Mattel Christmas Ad Page 5

Life Magazine November 15, 1968 Mattel Christmas Ad Page 6

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton.