Mattel 1967 "Fall" Catalog

Mattel 1967 "Fall" Catalog Front Cover

The use of the term "Fall" Catalog is actually incorrect at this point in time, as in 1967 Mattel had three basic retailer catalogs (that weren't Doll related): Spring Introductions, "Toy Fair," and their regular catalog, which was delivered in the Fall. In the 70's, Mattel began to call this last catalog the Fall Catalog, and to expand their specialty catalog offering a great deal in the 80's. The most striking difference between this catalog and the "Toy Fair" version is the sky color and removal of the Space Rover. It's interesting that they cut-and-pasted terrain to make up for the gaps, and put that huge red Mattel logo on the back cover to balance the shot. The interior has several corrections as well.

Mattel 1967 "Fall" Catalog Pg 35

Mattel 1967 "Fall" Catalog Pg 36

Mattel 1967 "Fall" Catalog Pg 38

Mattel 1967 "Fall" Catalog Pg 92

Mattel 1967 "Fall" Catalog Pg 93

Mattel 1967 "Fall" Catalog Pg 94

Mattel 1967 "Fall" Catalog Pg 95

Mattel 1967 "Fall" Catalog Pg 96

Mattel 1967 "Fall" Catalog Back Cover

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