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Mattel 1968 January Catalog Front Cover |
Spring catalogs for the most part usually recap the previous year's Fall catalog.
This one is unusual as it introduces the 3-D games, which include the
Major Matt Mason Space Exploration Game. It also introduces Little Kiddles (as you can see from the cover above) - the "Toy Fair" version of the catalog to come follows a similar design but replaces the "M" with Hot Wheels track (Hot Wheels are first introduced in the 1968 "Toy Fair" catalog).
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Mattel 1968 January Catalog Pg 54
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Mattel 1968 January Catalog Pg 62
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Mattel 1968 January Catalog Pg 63
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Mattel 1968 January Catalog Pg 64
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Mattel 1968 January Catalog Back Cover
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