Mattel Canada Ltd La Presse 1969 Advert

"La Presse" 1969 - Miracle Mart MMM Ad

This was sent to me by Christian de Grandpré a few years ago - it's an ad for MMM toys at MIRACLE MART (apparently a local Montreal retailer) from "La Presse" in 1969 I believe around the launch of Apollo 11 (there isn't a date indicating when it was published other than 1969). 

"La Presse" 1969 - Two Pages with MMM Ad

As you can see from the two page spread above, there's an Apollo 11 article and this great MMM ad placement between two parts, it really catches the eye and shows a great awareness of the importance of context by the marketing team.

Here's the above image with most of the perspective removed and the levels adjusted to make things easier to read (did this in Photoshop):

"La Presse" 1969 - Miracle Mart MMM Ad (Adjusted)

miracle mart acclame Apollo XI - Miracle Mart acclaims Apollo XI

L'événement le plus sensationnel de notre ère moderne qui dépasse les bornes de l'imagination! - The most sensational event of our modern era which surpasses the limits of imagination!

(image of LM above the Moon with Earth in the background)
MATTEL CANADA LTD logo centered

(In line images of: Major MATT Mason (cat trac), Jeff Long, Sgt. Storm (cat trac) and Doug Davis - all of these images are from a Mattel Catalog)

Quatre astronautes de Mattel sont ici représentés mais notre galaxie est riche d'autres modèles tous de Mattel. Voyez Matt Mason, Jeff Long, le sergent Storm, Doug Davis et nombre d'autres...tous de Mattel. - Four Mattel astronauts are represented here but our galaxy is rich in other models all by Mattel. See Matt Mason, Jeff Long, sergeant Storm, Doug Davis and a number of others… all from Mattel.

MIRACLE MART

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