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| Mattel Toy Talk Vol. 6 No.3 AUGUST 1967 Page 1 (Cover) |
This August 1967 issue is a 'Life-Plus' Issue (whatever that means).
Toy Talk Vol. 6, No. 3 AUGUST, 1967 Page 1 (Cover)
The cover of the August 1967 issue highlights two articles - the first is the "$1,000,000 Christmas Present" and the second "Major Matt Blitzes Houston."
Toy Talk Vol. 6, No. 3 AUGUST, 1967 Page 2
Page two introduces "Tight Squeeze" - some game, a "New Pre-School Booklet" to sell preschool toys. There's an image of Ruth Handler and a preview of Attache Cases (for sales and marketing it seems). The million dollar promotion from the first page continues on page 2.
Toy Talk Vol. 6, No. 3 AUGUST, 1967 Page 3
Page 3 has part of a series on Promotional Case History - Mattel and Bullock's. It also has a small article on school items including Wallets, Notebooks and Lunchboxes with info on the MMM vinyl versions of each. The "Houston Blitz" article on MMM from the cover continues here.
Toy Talk Vol. 6, No. 3 AUGUST, 1967 Page 4
Page 4 provides a full column on the Pillsbury Co. Funny Face promotion and about the new Twiggy fashion doll. It also continues the article on the new Tight Squeeze game from page 2.
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