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Sears "Until July 30, 1969" Toys Catalog Cover
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You would think more of these would have survived but I've found them to be scarce compared to the yearly catalog. Basically Sears would take all the toys and toy related merchandise from one year and pack them into a single catalog with a new cover for the upcoming year. This example has 162 pages, reusing the original catalog pages (with the corresponding numbers) rebound in this edition (so some page show numbers in the 400s, etc.). I'm calling this the Sears "Until July 30, 1969" Toys Catalog edition as it is a reprint of toys contents from the Sears 1968 Christmas Catalog.
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Sears "Until July 30, 1969" Toys Catalog MMM Page |
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