Sears "Until July 30, 1970" Toys Catalog

Sears "Until July 30, 1970" Toys Catalog Cover

Another very scarce Sears publication - the Sears "Until July 30, 1970" Toys Catalog. Sears would take all the toys and toy related merchandise from one year and pack them into a single catalog with a new cover for the upcoming year. This example has 166 pages, reusing the original catalog pages (with the corresponding numbers) rebound in this edition (so some page show numbers in the 500s, etc.). I'm calling this the 1970 edition as it is a reprint of toys contents from the Sears 1969 Christmas Catalog.

Is that Johnny Whitaker in the toy car on the cover?

Sears "Until July 30, 1970" Toys Catalog Pages 67-68

Note that there's a transcript of the interior pages on the 1969 Sears Catalog page.

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