Spiegel 1967 Christmas Book

Spiegel 1967 Christmas Book Cover

One of the most spectacular of MMM ads, the 1967 Spiegel catalog (measures 6.5 x 9.5 inches) boasts a full-page, full-color ad. One can tell by the ad that Spiegel was heavily committed into marketing MMM by the many combination sets offered: The "Deluxe Space Outfit" included a Space Station and Space Crawler Deluxe Action Set, a Space Probe Pak and a Moon Suit Pak for $19.88. The "Complete Matt Mason Spaceship Outfit" included a Rocket Ship Case, A MMM on Moon Suit card and a Space Probe Pak, all for only $9.99! What a deal! Especially cool are the parts "layed-out" in interesting arrangements. Take a look!

Spiegel 1967 Christmas Book Page 399

It's Major Matt Mason . . . daring man in space

Deluxe Space Outfit incl:

Moon Set Moon suit Air pump Radiation detector Control console Screw drive Rock hammer

Space Probe Pak Launcher Control console 2 space probes Decontamination gun Chemical tank Flare gun

Deluxe Station 6-in. Matt Mason Space crawler Space sled Jet propulsion pak 2 space platforms Control console

DELUXE MATT MASON SPACE OUTFIT, above, by Mattel. Plastic. Mailable.
R36 J 5202. (13 lbs.) Uses 3 "D" cells (not included, see page 384). Outfit 19.88

DELUXE SPACE STATION SET only. Uses 3 "D" cells (not incl., see pg. 384).
R36 J 5210. Plastic. Mailable. Shipping weight 11 lbs... Set 14.98

BASIC SPACE STATION SET. Same as Deluxe Space Station Set, except no space crawler. Uses 1 "D" battery (not included, see page 384).
R36 J 5206. Plastic. Mailable. Shipping weight 6 lbs... 

SPACE CRAWLER only. Plastic; 14x9x9 in. Uses 2 "D" cells (not incl., see p. 384).
R36 J 5204. Mailable. Shipping weight 7 lbs... Crawler only 4.99

ROCKET LAUNCH PAK. Mattel's Major Matt Mason, dynamic astro- naut, is ready for all the dangers and perils of outer space with this special weapons pak. Remote con- trol rocket launcher with rocket, fires in flight or on the ground... uses caps (not included).
Also includes: roto-jet gun, 2 walkie- talkies, knife with sheath, belt. All durable plastic. Mailable.
R36 J 5205. (1 lb.).... Pak 1.94

COMPLETE MATT MASON SPACESHIP OUTFIT by Mattel... ready for exploratory mission to the moon! Join the interplanetary traveler for thrilling space adventures! Look what you get: Matt Mason with Moon Suit: 6-in. plastic astronaut in special molded plastic moon suit; radiation detector, wrench, screwdriver, hammer, space sled with control column, jet propulsion pack. Rocket Ship Storage Case: authentically styled after Gemini capsule. Vinyl; 18x10x8 in. overall. Space Probe Pak: plastic launcher, control console, decontamination gun and more. 
R36 J 5209. Complete Outfit. Mailable. Shipping weight 7 lbs...9.99
R36 J 5203. Matt Mason with Moon Suit only. Mailable. Shipping weight 2 lbs...4.44
R36 J 5216. Rocket Ship Storage Case only. Mailable. Shipping weight 4 lbs...3.94

MAJOR MATT MASON. 6" plastic astronaut; space suit, sled, control column, jet propulsion pack.
R36 J 5200. Mailable. Shipping weight 1 lb...2.44

John's Notes:

It's unknown how these items were shipped. I'd like to think they had some special packaging but most likely the basic boxes and carded figures, vehicles and accessories were just put into a plain brown cardboard box. I'm hoping to be wrong about that.

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