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| Detail from Western Auto Catalog 1968-1969 |
These are miscellaneous period Department Store catalogs that include Major Matt Mason toys. If it makes sense when more than one is found for any particular store they'll be broken into separate listings.
Americana 1969 Merchandise Catalog
The Americana Merchandise Catalog follows a familiar formula of selling jewelry and watches at "wholesale" prices alongside other consumer products including a small toy section.
American Hardware Stores 1967 "Toy Shops"
This Christmas Circular is oversized, about the same as a newspaper insert and doesn't have an address label so may have been offered up on a counter or rack at the store itself. It has a full-color ad with the good major taking up have the page and a "As seen on TV" logo. "Toy Shops" Cover
Brendle Cash Wholesale 1968-69 Catalog
Brendle Cash Wholesale, Inc. was a wholesaler out of North Carolina and like other catalog wholesalers of the day used the catalog to promote the sales of very profitable jewelry, expanding into other consumer products. The catalog has a small toy section with an impressive full-color Major Matt Mason page.
Coast-to-Coast 1969 Toytime Catalog
This regional chain of stores could be found in the Mid-West - this is a Christmas ad insert for them from 1969.
1969 General Merchandise Catalog
Another unexpected surprise are the pages of MMM in the 1969 General Merchandise Catalog. The catalog could be found under several brands including but not limited to: Advance Sales Co (Chicago), Bellas Hess Ardan Division (Des Moines) and JAFCO (Seattle). My copy is for La Belle's (Minneapolis).
1970 General Merchandise Catalog
A full page plus a bit of the previous page for the 1970 catalogs.
General Products 1967-1968 Catalog
Nice color ad with a spread of Major Matt Mason items across the top of a page dedicated to space toys.
Globe-Bescar 1969-70 Catalog
Another telephone book sized volume, the Globe-Bescar 1969-70 catalog features various goods through mail-order including toys. Page 307 is all Mattel with Major Matt Mason toys below two Tog'l playsets.
John Plain 1968 Catalog
John Plain was a retailer and mail order catalog company located in Chicago, Illinois.
John Plain 1969 Catalog
Color MMM page in the 1968 John Plain catalog.
McDade & Company, Inc. 1967-68 Catalog
As with other jewelry catalogs of this type, the McDade & Company 67-68 catalog is a thick mail-order volume filled with jewelry, clothing, electronics and of course toys.
Monroe Merchandise, Inc. 1968 Annual Catalog
Monroe Merchandise, Inc. was another of those jewelry catalog mail-order sellers, this time located in Chicago.
Monroe Merchandise, Inc. 1969 Annual Catalog
Monroe Merchandise, Inc. located in Chicago, published this phone-book jewelry catalog in 1969.
OTASCO 1969 Christmas Gifts Toys! Catalog
OTASCO (Oklahoma Tire and Supply Company) was a retail chain specializing in auto parts and appliances based in Tulsa, Oklahoma.
Rhodes 1968 Santa's TOY Shop Catalog
Rhodes was a small department store chain from Tacoma WA that opened an anchor store with Sears in Phoenix AZ.
S&M 1969-70 Toys & Hobbies Catalog
S&M was a toy wholesale operation out of Minneapolis MN that maintained a fairly large catalog with most brands represented. The Major Matt Mason section includes 4 pages with pretty much all the toys and play sets available for 1969.
Western Auto 1967 Christmas Gifts Catalog
Western Auto was mostly an automotive parts store that also provided some limited number of consumer goods like kitchen items and toys.
Western Auto 1968-1969 Fall and Winter Catalog
Western Auto was always more of a tool and car battery place than a department store.
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